Heinz Reveals New Pickle-Flavored Ketchup Coming in 2024
American comfort dishes like hot dogs and burgers have long included ketchup and pickles. Now Heinz is making Pickle Ketchup, a delightful mix
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Heinz says the new ketchup will taste like the original but have more pickle-like tang. This product, which will hit stores in early 2024, was intended to satisfy customers'
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Pickles are popular, and stores are selling pickle-flavored potato chips, mustard, seasoning blends, and even canned cocktails.
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Heinz emphasized a "obsession with pickles," noting a Dataessential research indicating 73% of Americans "enjoy the taste of pickles."
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"Increased desire for tasty, yet unexpected condiments has served as our innovation north star for the last several years," stated Kraft Heinz
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innovation director Katie Peterson in a news release. "The current pickle craze in America mirrors the irrational love Heinz fans have for
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Heinz's Pickle Ketchup is available at select UK supermarkets and will launch in other regions later this year and early next.
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Pickles have been a big part of Heinz, which withdrew its little gherkin logo in 2009. Henry J. Heinz, the firm's founder, was known as "Pickle King,"
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Heinz has unveiled more mashup condiments this fall than pickle-flavored ketchup. The brand offered 100 limited-edition "Ketchup and Seemingly Ranch"