The Most Popular TikTok Beauty Trends for 2023, Ranked

So far in 2023, coquette beauty is the most popular new beauty style on TikTok. This trend is all about having rosy cheeks, pinks, red lips, and doe eyes, and finishing off with thick makeup that looks like Lana Del Rey's.

1. Coquette beauty – 1.7 billion views

The beauty world seems to be ready to embrace all things micro, whether it’s short manicures, tiny bangs or sleek bobs. Goodbye length, it’s micro beauty’s time to shine in 2023.

2. Micro beauty – 1.1 billion views

With the popularity of "marinated" makeup on the rise in 2022, it's no wonder that grunge makeup from the 1990s is also back in style. 

3. 90’s grunge makeup – 974 million views

Because of inflation, the upcoming recession, and the rising cost of living, TikTok users are looking for cheaper versions of their favorite beauty goods. 

4. Budget beauty – 920 million views

If you haven't heard of "skincycling," it was created by dermatologist Whitney Bowe in New York City. She suggests that you give your skin some rest days instead of using the same face care products every day.

5. Skincycling – 313 million views

In 2023, TikTok users are moving away from Botox and looking for other ways to firm up the face that don't involve injections. Face masks with LED lights and gadgets that tone the face are some of these methods.

6. Notox – 262 million views

This year, skin minimalism, also written as "skinimalism," is very popular. Not only is this because the prices of beauty products are going up, but a lot of people who love skincare are also trying to cut back on their habits.

7. Skinstreaming – 95 million views

One of the younger trends on this list is the "ugly beauty" movement. You should always keep an eye on it. To be ugly, you have to dress for the female gaze, with makeup that is a mess and hairstyles that don't follow the rules.

8. Ugly beauty – 7 million views

People who have been on beauty TikTok for even a second in the last few months have probably heard of "skinflooding." This is the process of adding a lot of wetness to your skin after cleansing and before your skincare routine.

9. Skinflooding – 2.7 million views

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