Out with old, in with new. PepsiCo is using that strategy to improve its lemon-lime soda position.
On Jan. 11, the beverage giant released Starry, a caffeine-free, lemon-lime-flavored soda to replace Sierra Mist, at 24 years old.
Starry, offered in original and zero-sugar flavors at shops nationwide, was intended to compete with Sprite.
CNN said that Sierra Mist's soda market share has been declining for at least five years. At the same time, Sprite's share rose to about 8%.
"We are hyper-focused on consumer-centric innovation, and we know there's a strong demand for lemon lime flavored soda with the category
continuing to accelerate," said PepsiCo Beverages North America chief marketing officer Greg Lyons. As one product dominates the industry,
PepsiCo told TODAY.com that Starry has "higher citrus flavors that are true to fruit and more aromatic which delivers a more balanced, cleaner
Danielle Barbaro, vice president of research and development at PepsiCo Beverages North America, said Starry's had "the perfect balance of lemon lime
As shown by its motto, "Starry Hits Different," which uses Gen Z internet slang, Starry is targeting younger consumers.