Trader Joe's Is Putting Purchase Limits On One Popular Item

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Trader Joe's items are so popular that retailers sometimes limit purchases. One trending frozen food has taken over the internet.

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The grocery chain's frozen kimbap was a hit this summer, selling out quickly. As product demand remains high, the grocery chain is limiting purchases.

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Many social media users have reported this, with one Reddit user posting a sign limiting consumers to two kimbap packages.

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One Redditor said, "Mine has the same limit, but they're sold out every time I go." Four are allowed in my store. Another said it's gone minutes after the store opens.

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Trader Joe's frozen kimbap, a sushi-like Korean rice dish, debuted in August. Like "gimbap," this dish is cooked rice wrapped in dried

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seaweed and stuffed with veggies, fish, and meat, however fillings vary. The $3.99 Trader Joe's version has three bite-sized pieces with sautéed greens

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"They said the truck arrives around 8 am and sells out by 12. "Now I can get some around 9 or 10," Reddit user said.

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Another crew member commented, "plenty of seasonal/limited time items are capped, but only a few ever get a sign." This is usually up to the store captain.

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