The Whopper's home is testing two experimental fries that are unlike anything the business has ever served. Burger King will try a new snack
menu called "Fries, Your Way." Burger King restaurants in Columbus, Ohio, will test the new fries from February 13 to mid-May.
The "Fries, Your Way" menu will include Burger King's Chicken Fries and two new items: Churro and Mozzarella. Churro Fries, tiny strips of fried
pastry dough covered in cinnamon sugar, sound like KFC's funnel cake fries from last year. Breaded, fry-shaped mozzarella sticks with
marinara sauce called Mozzarella Fries. All three fry options will come in four-, eight-, and 12-piece quantities.
Burger King sees snacking as a developing category that customers want, thus it offers more snack products than entire meals with burgers
Burger King launched the $400 million "Reclaim the Flame" campaign last year to improve its reputation.
The campaign revived "Have It Your Way." This includes the new fries that can be a snack, dinner, or dessert.