Nutella Just Launched 2 New Treats in the U.S. for the First Time Since 2012
There are several ways to consume Nutella, including on toast, with fruit, or on crêpes. (Plus scooping it from the jar.) Now there are two more ways to enjoy chocolate hazelnut spread.
Two new items are coming to the US to commemorate World Nutella Day, a fan-created celebration on Feb. 5. According to Ferrero North America
both products are "already beloved by thousands across the world," even if they are new to Americans.
Nutella B-Ready, the first item, has a light, crispy wafer shell filled with Nutella and puffed wheat chips.
The individually wrapped bar-shaped snack will be sold in a 2-count pack for $1.89 or a 6-count pack for $3.99 at major shops as an easy, on-the-go treat
Later this spring, major club stores will sell a 36-count bundle for $13.99.Another chocolate hazelnut product, Nutella Biscuits, are crunchy golden cookies filled with creamy Nutella.
. Approximately $4.79 will buy a 20-count resealable bag of cookies. Starting this month, both new goods will be available nationwide and online.
"In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread."
First new items to the U.S. in 11 years are Nutella B-Ready and Biscuits. Nutella introduced Nutella & GO!, a portable snack pack of breadsticks and Nutella, in 2012.
The 2021-debuting multigrain breadsticks with oats and blueberries join the pretzels.
"We are thrilled to launch Nutella B-Ready and Nutella Biscuits in the U.S.
Two products that have already received love and accolades worldwide," said Ferrero North America senior vice president of spreads Noah Szporn