Southwest Airlines Improves Loyalty Program

Southwest Airlines just announced a loyalty club prize for Christmas, more than two months away.

[{"selector":"#anim-735bd993-e800-45e9-b623-5bc444c57164","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a9b84218-6173-47cc-8887-ca725df070ab","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2ba56a0-bf69-4470-8150-1d9c332b7f69","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The airline announced Rapid Rewards program improvements today.

[{"selector":"#anim-f3e5345e-570a-4757-baf5-6c6858889a53","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-291d2f72-77e3-43c5-a69d-3a4785077d2c","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f9ec83c-c4b4-4249-a20e-71d9bc101f62","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

The changes include making tier status easier to acquire, giving A-List Preferred Members up to two free

[{"selector":"#anim-28f4f60a-f036-47c8-913c-66888533b035","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d987dda7-b0b3-4d74-b698-697fc0f40e74","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0cefe120-f822-4bb2-86f5-e3b3900557ec","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

premium drinks, and letting consumers pay for Southwest flights with cash and Rapid Rewards points.

[{"selector":"#anim-1e3d9bbd-ee7a-4af8-b8d3-93427dec8383","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ac897bc-c702-4e20-b9f9-93d14669749a","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e90b7b46-b7d4-447f-928d-2800f48b2899","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

"We're making our award-winning Rapid Rewards program even stronger by adding new enhancements to our loyalty program, making

[{"selector":"#anim-fb5577c5-1dcd-493a-b493-828af62567b1","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-512eeb2f-d4b3-40a7-8f97-e0b9ac880fbd","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a4218a1-1520-468c-926e-202473574301","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

it easier for Members to earn and enjoy their benefits," said Southwest Airlines Vice President of Marketing Jonathan Clarkson. “By lowering tier

[{"selector":"#anim-ad6f908b-17a1-4ea1-81c9-b52d22c1eebe","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5087a17-6bf2-4c9d-8e69-6d5b8aa64612","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a686c108-6b78-4a79-a460-dbb73fde51b8","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

requirements and making credit card spend count double toward tier requirements, we can deepen engagement with our brand and cobranded credit cards

[{"selector":"#anim-adcac3ac-c371-49e0-958f-3f5fe3cb56b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f267b1fa-08da-4070-a884-eacce0c3cf90","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c014a11-a20e-481e-9505-6fb4843943ab","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

Southwest Rapid Rewards members can obtain A-List level faster with 20 one-way qualifying flights (formerly 25) or 35,000 tier qualifying points starting Jan. 1, 2024.

[{"selector":"#anim-45ebbfb3-9f40-4be0-870f-035a713e3a79","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d24a6185-5242-490e-a281-93ef617b6e24","keyframes":{"transform":["translate3d(0px, 98.44684%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-230be79f-ab41-4156-903e-d5ca4f7ff8c7","keyframes":{"opacity":[0,1]},"delay":200,"duration":2000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}]

check our new stories

[{"selector":"#anim-db176679-90a3-4950-bc26-eb08611109ef","keyframes":{"opacity":[0,1]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-51f4678d-3bc5-42d8-a45e-7358b7332009","keyframes":{"transform":["translate3d(0px, 98.12409%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn more